I also think that conversation isn't mentioned as much in threads because a great personality/conversation skills rarely compensates for "foot in the door" things like poor grades, non-freshman class standing (at certain schools), not having recs if most PNMs do, unkempt appearance, etc. It's absolutely like a job interview. You need certain things to get you in the door and the next step is to win chapters over with your personality by having meaningful conversations.
I absolutely agree that conversation is important. It's the heart and soul of recruitment.
The best thing to do is practice making small talk with strangers. Back up questions are good if you find the conversation lagging. Sometimes the other person won't have much to say back to you, so there's not always much to ask them about the current topic. There is also an element of nervousness in most PNMs (and sisters).
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