Although I am in a fraternity, I have seen the way rush works for PHC groups (I am the PHC rep for IFC) and the #1 way to have a successful rush is to promote yourselves. Make sure you blanket the campus with flyers and banners about rush. Pass things out, get lists from your admissions office of freshman/undergrad transfer students and call/mail them things. Rush takes WORK, and the only way that you will be able to have a successful rush is if you put forth the effort.
Watch out if you are having formal rush during the spring. If this is the only rush during the year, then fine, but if you ahve a formal rush during the fall having a formal rush during the spring, at least on my campus (UT Arlington) has backfired.
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Nothing in the world can take the place of persistence. Talent will not, nothing is more common than unsuccessful men with talent. Genius will not, unrewarded genius is almost a proverb. Education will not, the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan "Press OIn" has solved and always will solve the problems of the human race.
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