The idea of recs may be a foreign concept without some context.
This website for the Fort Bend Co (Texas) Alumnae Panhellenic will give you a feel for what Recruitment is like at some southern and "quasi-southern" (for lack of a better term) universities.
http://www.fortbendpanhellenic.org/
Click on "Recruitment" at the top
Then scroll down to the "Table of Contents"
If you read through each of these in order, you will get a picture of the entirely unique culture of southern recruitment, recs, legacies, etc.