I know that here at Bama, it's all about tradition.
Tradition, tradition, tradition.
And this means many things.
Many things
It's also about what sororities you've heard of in your hometown. For example, North Alabama girls know of ADPi, Zeta, Alpha Gam and Phi Mu, because those are the chapters at the University of North Alabama.
There are some sororities with MULTIPLE chapters across the state, and those often do well because of name recognition.
It's also about how long you've been on campus. Old Row chapters do well because they're older and well-backed by lots of alum $$$ for Rush.